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How Well Do You Really Know Your Ideal Client?

by admin | May 23, 2022 | Business Development, High-End Clients

How Well Do You Really Know Your Ideal Client? We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t...

Lessons Learned: What A Lost Client Really Tells You

by admin | May 16, 2022 | Business Development, High-End Clients

Lessons Learned: What A Lost Client Really Tells You We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review...

Need More Clients? Think Like a Farmer

by admin | May 9, 2022 | Business Development, High-End Clients

Need More Clients? Think Like a Farmer Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the...

Fear-Based Decisions Are Bad for Business

by admin | May 2, 2022 | Business Development, High-End Clients

Fear-Based Decisions Are Bad for Business At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack....

Sales Tips for Reluctant Sales People

by admin | Apr 25, 2022 | Business Development, High-End Clients

Sales Tips for Reluctant Sales People Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an...
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