by admin | Jun 6, 2022 | Branding, Business Development
How to Identify Your IDEAL Client If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be...
by admin | May 30, 2022 | Branding, Business Development
You Are Your Brand Secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in...
by admin | May 23, 2022 | Branding, Business Development
How Much Transparency Is Too Much? We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas...
