by admin | May 23, 2022 | Business Development, High-End Clients
How Well Do You Really Know Your Ideal Client? We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t...
by admin | May 23, 2022 | Branding, Business Development
How Much Transparency Is Too Much? We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas...
by admin | May 16, 2022 | Business Development, High-End Clients
Lessons Learned: What A Lost Client Really Tells You We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review...
by admin | May 9, 2022 | Business Development, High-End Clients
Need More Clients? Think Like a Farmer Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the...
by admin | May 2, 2022 | Business Development, High-End Clients
Fear-Based Decisions Are Bad for Business At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack....
