What is SSL?

SSL stands for a Secure Socket Layer.

It is a special communication protocol that protects the information being transmitted across the web. It creates a secure connection between a person’s web browser and the server of the company they are interacting with, so all communication between the two is kept private and secure, safe from eavesdropping, and cannot be stolen or changed in transit.

All the information that is passed through this secure connection is encrypted before being sent, and decrypted only when received on the other end.

If someone manages to access the information en route, it is useless to them because they cannot read what it says.

To enable SSL, a website needs to get an SSL Certificate. When your website has an SSL Certificate, your visitors will see a small padlock in front of your URL. Your URL will also start with HTTPS instead of HTTP. The ‘S’ on the end stands for Secure. Depending on the internet browser they are using, there may also be a green bar and the word “Secure” in front of your domain name.

Everyone knows that it is critical you secure any financial data, but even basic personal information such as a person’s name, address, phone number and email address should also be secured.

In fact, your website needs to be fully secured no matter how much or how little information you gather from your visitors.

Google Chrome is already marking sites with “Not Secure” in the address bar if the site asks for any sensitive information (like login information, financial information or other confidential information) when the website does not have an SSL Certificate.

Firefox displays a small padlock with a red diagonal slash through it.

Eventually, all websites without an SSL Certificate will be marked as “not secure” simply because they are not secure, and not because they are collecting any sensitive information at all.

Encryption (Data Security)

Protects Sensitive Information
Helps prevent identity theft, fraud, data tampering, and phishing
Minimizes risk to you and to your visitors and customers

Provides Authentication

Because your SSL Certificate is specific to your domain and contains information associated directly with your domain, your visitors can be confident that you are who you say you are, and not an impostor pretending to be you in order to steal their confidential information.

Data Integrity

Your visitors can be confident that any information or data that they send or receive is exactly what was sent. They can rest assured that no one is able to hijack the information en route and modify it before it arrives.

Your Business Appears Professional

Most professional websites have already implemented SSL on their website. Adding an SSL Certificate to your website automatically associates you with business professionals and gives you much more credibility as a business.

Enables Your Mobile Site to Load Lightning Fast

Your mobile pages will load almost instantly via AMP (Accelerated Mobile Pages) technology. AMP technology is dependent on having an SSL Certificate.

Since load time is an important ranking factor for Google, blazing fast load times will give your mobile site a big boost in ranking.

Allows You to Accept Payments

SSL allows you to take payments and accept credit card information.

Since SSL is mandated by the payment card industry, this gives you a big advantage over your competitors who do not have SSL.

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